July 12, 2012
by Randy
0 comments
Have you ever played a game of darts? I have, and I discovered that I thoroughly suck at it. But there was one thing that I quickly learned: Pick a spot on the board and aim for it. At the … Continue reading
June 15, 2012
by Randy
2 Comments
Okay, sure – that title is some pretty obvious linkbait. I half-heartedly apologize, but track with me and you’ll see where I’m going with this (it does relate, I promise!). Every marketing plan has a target audience. (Otherwise, it’s a … Continue reading
June 5, 2012
by Randy
1 Comment
Targeting is probably one of the most difficult parts of marketing. Thankfully, we’re reaching a new era in marketing, and we have some new tools to help us. First, though, let’s review some of the basic targeting questions that we … Continue reading
June 4, 2012
by Randy
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For some reason, we Generation Y-ers and Millenials tend to have this idea that since we’re good at using social media, we’re good at social media marketing (which I will heretofore refer to as “SMM” because the full term is … Continue reading
May 22, 2012
by Randy
0 comments
Don’t overthink it. That’s it. We like to try so hard (we have to justify our paychecks, right?), but when we spend so much time on it, we tend to be unsuccessful. So just don’t overthink it. Do you disagree? … Continue reading