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Tag Archives: marketing

Darts

July 12, 2012
by Randy
0 comments

Aim for the Bullseye

Have you ever played a game of darts? I have, and I discovered that I thoroughly suck at it. But there was one thing that I quickly learned: Pick a spot on the board and aim for it. At the … Continue reading →

Categories: Digital Strategy | Tags: dartboard, darts, focus, marketing, pinpoint, specialize, specialty, target audience, targeting | Permalink

June 15, 2012
by Randy
2 Comments

Targeting Cancer Patients

Okay, sure – that title is some pretty obvious linkbait. I half-heartedly apologize, but track with me and you’ll see where I’m going with this (it does relate, I promise!). Every marketing plan has a target audience. (Otherwise, it’s a … Continue reading →

Categories: Digital Strategy, Other | Tags: answer, marketing, medication, problem, solution, symptom, target audience, targeting | Permalink

Water Gun Targeting

June 5, 2012
by Randy
1 Comment

New Targeting: Fun with Facebook

Targeting is probably one of the most difficult parts of marketing. Thankfully, we’re reaching a new era in marketing, and we have some new tools to help us. First, though, let’s review some of the basic targeting questions that we … Continue reading →

Categories: Digital Strategy | Tags: facebook, marketing, mktg, social media, target audience, targeting | Permalink

June 4, 2012
by Randy
0 comments

Being Social vs. Social Media Marketing

For some reason, we Generation Y-ers and Millenials tend to have this idea that since we’re good at using social media, we’re good at social media marketing (which I will heretofore refer to as “SMM” because the full term is … Continue reading →

Categories: Social Media | Tags: marketing, natural marketing, smm, social media, social media marketing | Permalink

May 22, 2012
by Randy
0 comments

How to Succeed in Marketing in 3 Words

Don’t overthink it. That’s it. We like to try so hard (we have to justify our paychecks, right?), but when we spend so much time on it, we tend to be unsuccessful. So just don’t overthink it. Do you disagree? … Continue reading →

Categories: Digital Strategy | Tags: marketing, succeed, success, tips | Permalink

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My Name is Randy Greene.

Randy Greene
I am a Digital Architect. Sounds fancy, I know, but it's really pretty simple. You can read more about what I actually do here.

Although I've always been a tech geek, I didn't start building websites until I was a teenager. Since then I've been involved in building sites across every industry and every platform.

I have always been stimulated to create marketing systems that understand and capitalize on the psychographics of an audience and provide that audience a simple way to engage with the organization.

I love collaborating (after all, the best ideas come from more than one mind), and I love delivering results that delight clients.

Recent Posts

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