July 12, 2012
by Randy
0 comments
Have you ever played a game of darts? I have, and I discovered that I thoroughly suck at it. But there was one thing that I quickly learned: Pick a spot on the board and aim for it. At the … Continue reading
June 15, 2012
by Randy
2 Comments
Okay, sure – that title is some pretty obvious linkbait. I half-heartedly apologize, but track with me and you’ll see where I’m going with this (it does relate, I promise!). Every marketing plan has a target audience. (Otherwise, it’s a … Continue reading
June 5, 2012
by Randy
1 Comment
Targeting is probably one of the most difficult parts of marketing. Thankfully, we’re reaching a new era in marketing, and we have some new tools to help us. First, though, let’s review some of the basic targeting questions that we … Continue reading